Consumer society Essay Example | Topics and Well Written Essays - 1000 words

Consumer society - Essay Example Moreover, it is a society that is consecrated with consumption of goods regardless of the costs and categories. Goods preferred by this society range from goods that are essential for proper health to those that bring about environmental sustainability (Baudrillad, 2). However, this society is the most vulnerable to the changing renewal of technology. Due to the dynamic nature of the market conditions, wants and preferences oblige the society members to dump their old equipment and embrace new developments. This move is aimed at attainment of a desired measure of comfort recognized by the world today. The business world is composed of two groups of people. Firstly, the group of buyers that constitutes the consumers. Consumers are the ones who formulate a consumer society that is mandated to protect them from exploitation by sellers. The second group is that of sellers. This group is constituted by a large variety of individuals ranging from companies that produce the goods to the wholesalers who act as intermediates then to the retailers – responsible for the final deliver of goods to the consumers (Baudrillad, 5). In the business world the two groups involved are susceptible to exploitation. Consumers can be exploited by sellers in various ways which include: unfair pricing of goods and services, hooding of goods and services, provision of poor quality goods at exaggerated prices and unrealistic weights and measures. On the other hand, sellers are also susceptible to exploitation by the buyer through oppression of their rights by consumer societies. Therefore, for harmony in business, the societies which are meant to protect the two groups and working contradictorily should be established. Consumer society encourages consumption of goods and services and the economic health of the society which is dependent on the population’s spending habits. In contrast to other societies such as the feudal or peasant-based societies, consumer